![]() ![]() Known for its long weekend brunch lines, diners who are able to get into the restaurant have already reached a level of exclusivity. Another favorite among New York City collectors is found at Jack’s Wife Freda. “Maybe you’re not supposed to play with matches,” says Sievers, “but it’s always fun to have the memory of where you got them.”īar Primi is just the tip of the matchbook-collecting-iceberg in Manhattan. Opening Bar Primi’s matchbook reveals a phrase: “ A scula past’!” It roughly translates to “The pasta is ready,” urging matchbook holders back. ![]() Photo courtesy of Montana Blair.įor Sievers, a matchbook is a lasting way to connect with patrons. “It’s nice to have something that’s a little more real and tactile for people.” Image of different matchbooks laid out. “Everything is digital now,” says Justin Sievers, managing partner of Bar Primi. Matchbooks are now considered a vital element to the overall branding of a restaurant. Restaurant matchbooks have been around for more than a century, but post-COVID Manhattanites obsessed with dining-combined with a younger generation looking for nostalgic relics to balance their chronically online lives-have brought these mid-century relics back. Walking out the door with a stomach full of Paloma and pesto, I spotted a bowl of matchbooks. I needed an occasion to wear a new dress and I decided that reading Eve Babitz while I ate dinner at the bar alone on a Friday night would suit my mysterious ingénue narrative. In addition to our local and farm-grown produce, we proudly serve Bell & Evans chicken and Cedar River Farms® Natural Beef, both free of hormones and antibiotics.The first time I picked up a matchbook was at Bar Primi on the Bowery. Not only does this provide fresher ingredients for our chefs and guests, but we consider it part of our ongoing collaboration with the local economy to design dining experiences that support the region’s growth. Long ago, Clyde’s Restaurant Group chose to bypass traditional commercial produce routes and opt for locally-raised, farm-grown vegetables and fruits. Our FoodĪs part of Clyde’s Restaurant Group, we are proud to feature local, fresh, and sustainable foods across our menus. Located just two blocks from the White House, the District's newest destination for envelope-pushing, visionary music and talent defies convention, much like Hamilton himself. ![]() ![]() First built to house the federal government, DC is now a city where polish and sophistication have been charmed by a bohemian spirit yielding a new, thriving, artistic underground. This is a man who started off an orphan and ended up a lawyer, banker and founding father before dying famously in a duel with the Vice President of the United States. Strange and amazing, unlikely and enviable, the life of Alexander Hamilton could be a blueprint for the evolution of Washington, DC. The Hamilton is designed to welcome any crowd or party in search of an exceptional way to celebrate. A uniquely eclectic experience located just steps from the White House, The Hamilton has quickly become Washington, DC’s favorite gathering place for music, art, entertainment and inventive dining. ![]()
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