are intentionally persuasive Which of the following best illustrates a proposal? A supplier's presentation to encourage a company to do business with him Which of the following qualifies as a proposal? A professor's request for funding for a research project Which of the following is true about proposals? Proposals can be in oral form. Proposals differ from reports in that proposals _. a persuaded reader may otherwise tend to put off a purchase Which of the following is a characteristic of a strong sales message? Seeing the proposed product or service through the reader's point of view Which of the following is true about the use of postscripts in sales messages? A sales message can use a postscript as a part of its design. should take the reader through the steps of what he or she must do Phrases such as "Do it now" and "Act today" should be used to urge immediate action because _. provide helpful information that does not fit into the main message The drive for action in the close of a sales message _. The main purpose of enclosures, attachments, or links that accompany the main sales message is to _. Which of the following sentences is most positively worded? Jell yogurt is ninety five percent fat free. describe your product based on what it can do for your reader Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing? Sentence fragments Which of the following sentences best illustrates effective sales writing? You can now enjoy the refreshing taste of Juicerz in two new flavors-lime and litchi. have a rational appeal If you select a rational appeal as your central theme, you should _. a statement that introduces a need that the product will satisfy A sales description based on factual material will most likely _. subject line Of the following, the most appropriate attention-gaining opening for a sales message is _. have an emotional appeal Which of the following best illustrates an advertisement based on emotional appeal? An advertisement primarily stressing how a product can increase a person's sex appeal Which of the following is an important step in planning a direct mail or an email sales message? Determining the makeup of the mailing The main place for getting attention in email messages is the _. Messages for goods and services that do not perform any discernible function will most likely _. Emotional Which of the following is true about emotional appeals? Emotional appeals typically engage our senses. make a careful study of the product or service _ appeals predominate in messages for goods and services that do not perform any discernible rational function. The first step in writing a sales message is to _. permission-based email Which of the following applies to all persuasive messages? They are all biased. most business messages directly or indirectly involve selling something A form of email sales message that is gaining respectability and acceptance is called _ because it requires customers to sign up for email promotions on a company's website. determining a strategy Knowledge of sales message techniques helps in writing business messages because _. pathos The first step in creating a persuasive request is _. The persuasive appeals identified by Aristotle that are based on emotions are referred to as _. Which of the following is true about the scenario painting technique used in advertisements? It puts the reader in a simulated context that brings out a product's appeal.
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